Sheikha Hend Faisal Al Qassemi is a philanthropist, artist, author and entrepreneur. Sheikha Hend serves as CEO of Paris, London, New York Events & Publishing, a multi-industry conglomerated.
Sheikha Hend is also the designer behind HOUSE OF HEND, a luxury ready-to-wear line that showcases exquisitely designed abayas, evening gowns, and contemporary wear.
Sheikha Hend is the Editor-in-Chief of VELVET Magazine, a leading luxury lifestyle publication in the Gulf founded in 2010. The publication provides a distinct medium for showcasing the rich diversity of the region expressed in culture, arts, and fashion.
Sheikha Hend’s latest project is a book, a collection of true stories from around the Arab community called The Black Book of Arabia. She is currently writing the second edition of the book.